Florida DBA / fictitious name
A Florida DBA is a fictitious-name registration for operating under a name different from the owner’s legal name. The state registration fee is $50. Before filing, advertise the name at least once in a newspaper in the county of the principal place of business; publication costs are separate.
Last reviewed: October 2026
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Publication before filing
Florida requires the applicant to certify the required newspaper advertisement occurred before registration. Sunbiz does not require proof of publication with the filing. Keep your publication record and confirm any applicable statutory exemption before proceeding.
What a DBA does—and does not do
A fictitious name identifies who operates the business. It does not create a separate legal entity, provide liability protection or grant exclusive trademark rights. Name registration is not a substitute for checking trademark conflicts.
Filing details and costs
Provide the fictitious name, business address and owner information. The $50 state fee is separate from publication expenses and our service fee. Registration generally lasts five years and expires December 31 of its final year; verify renewal requirements with Sunbiz.
Frequently asked questions
What is the state fee?
$50 for fictitious-name registration, separate from newspaper publication and any preparation/service fee.
When must I publish the newspaper notice?
Before filing. Advertise at least once in a newspaper in the county of the principal place of business, unless a statutory exemption applies.
Does a DBA create an LLC?
No. A DBA does not create a legal entity or provide LLC liability protection.