Florida fictitious name (DBA)
To register a fictitious name (DBA) in Florida, first advertise the name at least once in a newspaper in the county of your principal place of business, then file the registration with Sunbiz for $50. The registration is valid for 5 years and expires December 31 of the final year.
Verified against the Florida Division of Corporations on Oct 21, 2026
- Check that the name is available on Sunbiz.
- Advertise the name once in a newspaper in your principal county.
- Complete the Sunbiz registration and certify the advertisement.
- Pay the $50 registration fee.
- Renew before December 31 of the fifth year ($50).
| Filing | State fee |
|---|---|
| Registration | $50.00 |
| Renewal | $50.00 |
| Cancellation and/or reregistration | $50.00 |
| Certified copy | $30.00 |
| Certificate of status | $10.00 |
- The name must be advertised at least once in a newspaper in the county of the principal place of business; proof is not required, you certify it. Official source
- Registration is valid for 5 years and expires December 31 of the final year. Official source
- Registration $50; renewal $50. Official source
- Not required for an individual's legal name or the name of a corporation, LLC or LP. Official source
Corp USA is not a law firm and does not provide legal, tax, or accounting advice. We are a document filing service. Use of this site does not create an attorney-client relationship. For legal advice, consult a licensed attorney.
Does an LLC need a DBA to use its own name?
No. A DBA is only needed to do business under a different name.
Do I send proof of the newspaper ad?
No. You certify on the application that the name has been advertised.
Is the newspaper cost included?
No. Publication is paid to the newspaper and is separate from the $50 state fee.